How to Use Social Media Content to Grow Your Business

Social media is a powerful tool that can be used to grow your business. In this chapter, you’ll learn how to use social media content to help your business grow. What Is Social Media? Social media is a term that refers to the use of social networks, such as Facebook, Twitter, LinkedIn, and Instagram, to connect with customers and prospects. Social media is also referred to as social networking, social media marketing, and social commerce. The term “social network” refers to a website that allows people to interact with each other and share information. Social networks are also known as…

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Managing Virtual Teams

Challenges of Managing Virtual Teams The single biggest challenge that virtual teams face is communication. Without the usual face-to-face daily exchanges between team members, you and your team members must make extra effort to communicate effectively. For example, there are no chats by the water cooler, and it’s not so easy to socialize outside office hours. So you need to make up for the loss of informal communications, make good use of communication technology. Encourage your people to stay in touch and get to know one another better. Schedule daily or weekly remote get-togethers, using the apps and channels we…

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How to Improve Your Business Writing

How Your Messages Portray You Readers always generate an impression of you and your company depending on how they interpret your emails. The purpose of Business Writing is to provide concise communication keeping the reader(s), your company’s image, and your image in mind. The words we use and the sentences we write are all crucial in building our perception in the reader’s mind. When it comes to business writing, the mandate is – “less is enough”. Many people either use too much content in their writing or supply too less and incomplete information. It is quite a challenge to strike…

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How to write a formal Letter / Email? | C2 Proficient (CPE)

How to write a formal Letter / Email? | C2 Proficient (CPE) Letters in the C2 Proficiency Writing paper will require a response which is consistently appropriate for the specified target reader, and you can expect to be asked to write formal letters to, for example, the editor of a newspaper or magazine, to the director of an international company, or to a school or college principal. Formal style It is used when writing for professional or academic purposes like university assignments. Formal language does not use colloquialisms, contractions or first-person pronouns such as ‘I’ or ‘We’. If you aim…

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Cultivated Culture

The Worst Feeling After weeks of searching you’ve finally found it. The one. The day-to-day is perfect, the salary is a big step up, the hours are flexible, and the benefits are amazing (not to mention it’s less than 10 minutes from your place!). You head over to LinkedIn looking for connections and….they’re all 3rd degree with your mutual being that weird kid from high school you haven’t spoken to in 8 years. Ugh… We’ve all been there – the feeling of defeat washing over you before you’ve even had the chance to get started. So what do you do…

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8 Email List Building Tips to Help Grow Your Small Business

How to get started with email marketing With so many email marketing “growth hacks” out there, it’s hard to know what to believe. And you don’t have time to try out every list-building technique and marketing strategy out there to see what sticks. Sure, a big email list gives you access to a lot of people’s inboxes. But there are more benefits to email marketing than just sending out email blasts to a bunch of people at once. Email is one of the most powerful, scalable, and affordable digital marketing tools out there. As a new business owner, every dollar…

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10 Ways To Promote Your Small Business

10 Ways To Promote Your Small Business The number of small businesses in America is staggering. There are over 30 million entrepreneurs who have started their own companies, which means that approximately half of all Americans either own or work for a small business owner. And every business needs to know the answer to how to ‘promote your small business . If you’re one of those people, you know that running a small business is no easy task. Of course, you have to worry about the day-to-day operations of your business, but you also have to find ways to promote…

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The Importance of Caring Less at Your Office Job

When I was a kid, my dad used to jokingly say, “You gotta look out for Number One”. “Number One” is yourself. Ultimately, your workplace doesn’t really care about you. You are replaceable. You have to look out for your HSP-self first and stop worrying about everyone and everything else. A few months ago, a friend was struggling at work. She was overwhelmed by too many responsibilities and was ready to quit. I posed the question to her: “What would happen if you didn’t get all your work done on time? What if you couldn’t finish all the tasks?” And…

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The 10 Most Effective Content Promotion Methods

20 Content Promotion Strategies To Make Your Content More Visible You have written a compelling blog post. It conveys your organization’s key messages, speaks eloquently to your target audience, and is backed by current facts and figures. Here is the thing, unless you can get the right eyes on that blog, it is useless — and all your hard work was for nothing. Although the business world recognizes the value of content production, there is still a lack of understanding surrounding the content promotion. In fact, only 12% of marketing professionals think their content is targeting the right audience with…

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Top 10 Employee Performance Goal Examples for 2020

21 Personal Goal Examples to Set For Yourself (With Tips) Setting goals can help you develop your personal and professional skills. When you establish objectives for yourself, you can develop existing skills and relationships or create new ones. Reviewing personal goal examples can help you discover how to create objectives for yourself. In this article, we discuss what personal goals are, review 21 personal goal examples and explore some tips to help you create your own ambitions. Reviewing personal goal examples can help you carefully select your own objectives. Personal, or personal development goals, are milestones you establish to help…

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