Shopping Behavior of American Subculture Groups

The United States has a demographic composition of varied culture groups such as the African Americans, Hispanic Americans, and Asian Americans among others. Each of these ethnic groups has its own unique market characteristics, and they often display that during the shopping escapades. The purchasing behavior of each group is what marketers and entrepreneurs employ to evaluate and establish a convenient market position. To understand further the shopping trends and behavior of these subcultures of America‚Äôs population, it is prudent to establish the defining characteristics of each ethnic unit, and identify what make them unique from others. According to a…

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